Email Marketing REALLY Works!
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In today’s Internet marketing strategies, being on search engines is not enough: sales are a matter of trust.
"Email is the fastest, most flexible, cost-efficient, personalised and targeted communication medium in the world today." - Peppers & Roger Group
What is Email Marketing?
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers, and
- sending e-mails over the Internet, as e-mail did and does exist outside the Internet.
Email marketing has experienced an explosion in growth as businesses around the globe are harndessing the power of email marketing to send out promotional announcements, newsletters, coupons, press releases, and more.
Email Marketing Statistics
- For every dollar spent on email marketing, marketers can expect an estimated $46 ROI.
- Email's ROI index is 70 per cent higher than any other direct-response marketing vehicle.
- 60 per cent of business decision makers said the Internet and email are the best ways for advertisers to reach them.
- Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search, and $17.47 for affiliate programmes.
(Simms Jenkins, The Truth About Email Marketing
